Visual Dissonance

Visual Dissonance

René Magritte is remembered today above all for his visual dissonance[1]: writing “This is not a pipe” (in French) under a painting of a pipe. I experienced something similar the other night when I saw that a TV programme about a top Spanish chef opening a restaurant in London was sponsored by Burger King. I don’t know if this was a supreme statement[2] of irony: Burger King is exported from Britain to Spain so that the masses there can eat imitation American food while watching the trials and tribulations[3] of the creating of a restaurant in London in which they will never be able to afford to eat[4]!

Today I opened Yahoo ‘News’ to see that one of the stories was about the 25 best-paid jobs. “I wonder[5] where translator, interpreter, proof-reader, copy editor are in the list?” I didn’t ask to myself. Of course, mere wordsmiths[6] are nowhere to be found in such lists (and no doubt wouldn’t make[7] the top 200 best-paid jobs. But like the Pict in Rudyard Kipling’s poem[8] we can “dance on the graves” of rich and powerful professionals. At number one in the list is físico (= physicist) next to a photo of a pregnant woman and her doctor. Visual dissonance? No, deficient language skills[9]. Before you rush off[10] to do a physics degree, be aware[11] that ‘physician’ is a relatively common way of saying ‘medical doctor’ and does not mean ‘physicist’.

[1] visual dissonance – the psychological tension caused by the difference between what you expect to see and what you in fact see

[2] statement – assertion, declaration

[3] trials and tribulationsproblems

[4] they will never be able to afford to eat – they will never be able to eat because of the prices

[5] to wonderask oneself

[6] wordsmith – linguistic expert

[7] to make (make-made-made) – be included in

[8] A Pict’s Song: https://www.poetryfoundation.org/poems-and-poets/poems/detail/46784

[9] skillstalent, prowess

[10] to rush offgo precipitously

[11] be aware – I should tell/remind you

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